|
Consumer Electronics |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
China's Mobile Hard Drives Achieve
Steady 2Q08 Growth September 18, 2008 China's 2Q08 mobile hard drive (HD) shipments reached 690.6 thousand, up 28.0% YOY, while revenues reached 510.9 million Yuan, up 13.2% YOY. Vendors such are Lenovo were able to leverage their Olympic sponsorship to incorporate Olympic elements into its products.
source: ccid consulting, July 2008 Lenovo leverages its Olympic sponsorship to provide differentiated products. In 2Q08, the top vendors continue to dominate, as Lenovo, Aigo, Newman, Travelstar and BenQ account for 80% of China's total market. Product differentiation is the important factor to win market share. Lenovo's Olympic-inspired products provide that edge and resulting dramatic YOY growth, as well as its commemorative aspects important to many Chinese.
source: ccid consulting, July 2008
Capacities continue to increase.
Larger capacity mobile HD is the inevitable trend. 160G capacities have the larges share in China, accounting for 46.6% of total shipments. As with flash memory, product upgrades and intense vendor competition have further driven down prices, making larger capacities more affordable. However, adding Olympic elements to product has provided differentiation..
source: ccid consulting, July 2008 Combined with flash memory, total China
mobile storage devices reached 5.59 million, with revenues reaching 1.08
billion Yuan. See Dramatic 2Q08
Flash Memory Growth In China As Price Declines Continue for 2Q flash
memory CCID INSIGHT. Please contact us for these and other China-related data, information and products. Unless otherwise specified, all information provided is sourced from CCID Consulting. |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||