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Consumer Electronics |
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1Q08 China Flash Memory Exhibits
Strong 43.5% Growth
July 23, 2008 According to CCID Consulting, China's flash memory 1Q 2008 shipments reached 3.9 million, up 43.5% YOY. Larger capacities and market breakthroughs by Aigo and Kingston characterize the first quarter in 2008. Larger capacity: 2G become popular. Not surprisingly, flash memory capacities are getting larger and more available in China. 2G products have become the mainstream. Previously unattainable 4G and 8G capacities are almost within reach for the Chinese user.
Aigo focused on commercial sector, while also targeting more stylish consumer markets. As the market leader in 1Q08, Aigo focused on the high-end and commercial customers, helping to burnish its industry image. Moreover, approximately 20% of its shipments were to Chinese women, as Aigo marketed more style-oriented products. Kingston achieved the most rapid growth. In 1Q08, Kingson's shipments grew an amazing 360% YOY by leveraging its channel advantages, upstream chip resources, and strong product price-performance ratios. Similarly, Lenovo was up 270% YOY, and came in a close second to Aigo. Lenovo's advantages were brand, independent channel network, and Beijing 2008 Olympics sponsorship and visibility.
For more information Please contact us for these and other China-related data, information and products. Unless otherwise specified, all information provided is sourced from CCID Consulting. |
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